We simulate e-comm sites using AI-generated virtual shoppers.

Generative AI for E-Commerce

Model, simulate, analyze, and optimize your e-commerce site in just a few minutes using millions of AI-generated virtual shoppers.

  • When comparing one site version against another, the better site was detected with 94% accuracy.

  • For sites with a calibrated demographic model, average measurement accuracy is 88%.

PRE analyzes every detail of an e-commerce experience to find specific changes that can lead to the highest conversion rates and basket sizes. By understanding and modelling human behaviour, and utilizing state-of-the-art Generative AI, it finds optimal UI/UX/service solutions with unparalleled precision, speed, and efficiency.

100X MORE $ EFFICIENT

Assumes test cost of $0.1 per AI tester and $10 per human tester.

1,200X FASTER

Assumes total test time of 1s for 1M AI testers and 20mins for human testers.

4,000,000X LOWER CO²e

Assumes 0.008g CO²e for 1M AI testers and 32kg CO²e for 100 human testers. 1 2

  • Comparative Analysis

    Compare multiple versions of your e-commerce site, or compare against your competitors.

  • Custom Demographic

    You can adjust the specific AI-shopper demographic including the gender, age, and income levels of the virtual shoppers.

  • Detailed User Flow

    Track specific AI user behavior on your e-commerce site, including how virtual users flow through the site’s sections.

Pre-AB Testing

PRE enables you to test an infinite number of UI/UX scenarios prior to A/B testing. This way, you can narrow down to a few promising options which can then be A/B tested. Click here to see our demo.

Tech + Team

PRE was founded by Parham Aarabi, an AI professor at the University of Toronto and founding CEO of ModiFace (AI company acquired by L'Oreal) where he spent 15+ years optimizing e-comm experiences for Fortune 500 brands+retailers including Amazon, Walmart, and Sephora.

Contact Us

If you are interested in our products or want to learn more about our technology, feel free to reach out to us.